images via Hopeless Lingerie, Photos by Jo Duck, Model Lulu Wagstaffe
For the first time ever, we're doing a 2-part feature on a lingerie brand because there's so much to share! If you aren't already familiar with Hopeless Lingerie, you need to be. This Australian lingerie label is becoming a worldwide sensation from their success as an Etsy boutique (and now more recently their own online store). We're not sure if it's coincidence or marketing genius that prompted Gaby at Hopeless to reveal her new collection in small doses, but she has us waiting for what comes next. As of this very moment, Gaby (the designer) told us that even more images from her Fall shoot will be revealed. In the meantime, we leave you with these! The beauty of the red 'Ashley Chiffon Camisole' alone (shown in the first few pictures) was reason enough to do another post on Hopeless!
Check out our last post on Hopeless (just below) or click here.